About 

Originally from Toronto and now based in Northern Finland, Shelby Hautala is a public relations and communications professional who brings a global perspective to every project she takes on.

A graduate of the University of King's College in Halifax with a Bachelor of Journalism Honours degree, and a Public Relations and Communications Management certification from Mount Royal University in Alberta, Shelby blends journalism with the creativity of PR.

After several years in Halifax, Shelby's career took shape at Retail Insider—Canada's leading retail news outlet—where she worked as a journalist and social media strategist. There, she discovered her passion for the retail industry, storytelling, and the power of strategic communication.

Today, Shelby helps brands tell their stories, strengthen their presence, and build meaningful connections with their audiences. Drawing from her expertise in writing, social media strategy, crisis communication, and brand communication, she is interested in partnering with both local and national businesses to help them grow with purpose.

If you're ready to elevate your brand and connect with your audience in an authentic way, reach out to Shelby for a free consultation.